TY  - BOOK
AU  - Pollay,Richard W.
TI  - Information sources in advertising history
SN  - 0313214220
AV  - Z7164.C81HF5811 P66
U1  - 016.6591 
PY  - 1979///
CY  - Westport, Conn.
PB  - Greenwood Press
KW  - Advertising
KW  - History
KW  - Bibliography
KW  - LEMB
N1  - Includes index
ER  -