Marketing higher education David W. Barton, Jr., issue editor. - San Francisco Jossey-Bass 1978. - viii, 88 p. 24 cm. - New directions for higher education no. 21 .

Includes bibliographies and index.

78056387 //r83


Universities and colleges--Admission--Addresses, essays, lectures.--United States

LB2351 / .M35 1978

378.1/05/60973