TY  - BOOK
AU  - Mokwa,Michael P.
AU  - Prieve,E.Arthur
AU  - Dawson,William M.
TI  - Marketing the arts
T2  - Praeger series in public and nonprofit sector marketing
SN  - 0030521416
AV  - NX760 .M37 1980
U1  - 380.1/457 
PY  - 1980///
CY  - New York
PB  - Praeger
KW  - Arts
KW  - Marketing
KW  - Local
KW  - Management
N1  - Includes bibliographies
ER  -