Marketing the arts 
edited by Michael P. Mokwa, William M. Dawson, E. Arthur Prieve. 
 - New York  Praeger  1980. 
 - xvii, 286 p.  ill.  24 cm. 
 - Praeger series in public and nonprofit sector marketing .
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0030521416  19.95 
<br/><br/><label>LCCN: </label>79026603  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Arts--Marketing.<br/>Arts--Management.
<br/><br/><label>LC Class. No.: </label>NX760  / .M37 1980 
<br/><br/><label>Dewey Class. No.: </label>380.1/457