Research on the effects of television advertising on children a review of the literature and recommendations for future research [by Richard P. Adler and others. - Washington] National Science Foundation, for sale by the Supt. of Docs., U.S. Govt. Print. Off. [1977] - viii, 229 p. graphs, tables.

Cover title "Principal investigator: Richard P. Adler." "NSF/RA 770115."

Bibliography: p. 207-229.

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77604793 //r873


Television advertising and children--United States.
Television advertising and children--Research--United States.

HQ784.T4 / R47

301.15/4