McCall, J. B.

Marketing by agreement a cross-cultural approach to business negotiations J.B. McCall and M.B. Warrington. - Chichester [West Sussex] New York Wiley c1984. - x, 274 p. 24 cm.

Includes indexes.

Bibliography: p. 261-265.

0471904619

84005157 //r892


Export sales contracts
Negotiation in business
License agreements
Marketing--Law and legislation.

K1030.4 / .M38 1984

343/.084 342.384