Marketing by agreement a cross-cultural approach to business negotiations
J.B. McCall and M.B. Warrington.
- Chichester [West Sussex] New York Wiley c1984.
- x, 274 p. 24 cm.
Includes indexes.
Bibliography: p. 261-265.
0471904619
84005157 //r892
Export sales contracts Negotiation in business License agreements Marketing--Law and legislation.