TY  - BOOK
AU  - Bovée,Courtland L.
AU  - Arens,William F.
TI  - Contemporary advertising
T2  - The Irwin series in marketing
SN  - 0256065195
AV  - HF 5821 .B62 1989
PY  - 1989///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Advertising
KW  - LEMB
N1  - Includes index; Bibliography : p. 1-9 (3rd group)
ER  -