Bovée, Courtland L. <br/><br/>
Contemporary advertising 
Courtland L. Bovée, William F. Arens. 
 - 3rd ed. 
 - Homewood, Ill.  Irwin  1989. 
 - xxv, 662 p.  ill. (some col.) 
 - The Irwin series in marketing .
<br/><br/> Includes index. 
<br/><br/>Bibliography : p. 1-9 (3rd group) 
<br/><br/><label>ISBN: </label>0256065195 
<br/><br/><label>LCCN: </label>88010302  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF 5821  / .B62 1989