@book{135857,
	author = {Bovée, Courtland L. and Arens, William F.},
	title = {Contemporary advertising},
	publisher = {Irwin},
	year = {1989.},
	series = {The Irwin series in marketing},
	address = {Homewood, Ill.},
	edition = {3rd ed.},
	note = {Includes index.}
}