TY - BOOK AU - Reid,Allan L. TI - Modern applied selling SN - 0673161137 AV - HF5438.25 .R43 1981 PY - 1981/// CY - Glenview, Ill. PB - Scott, Foresman & Co. KW - Salesmen and salesmanship KW - Case studies KW - Local KW - Selling N1 - Rev. ed. of : Modern applied salesmanship, 2nd. ed. 1975 ER -