@book{135809,
	author = {Reid, Allan L.},
	title = {Modern applied selling},
	publisher = {Scott, Foresman & Co.},
	year = {1981},
	address = {Glenview, Ill.},
	edition = {3rd ed.},
	note = {Rev. ed. of : Modern applied salesmanship, 2nd. ed. 1975}
}