TY  - BOOK
AU  - McNeal,James U.
TI  - Children as consumers: insights and implications
SN  - 0669130877 (alk. paper)
AV  - HC110.C6 M39 1987
U1  - 658.8/348 19
PY  - 1987///
CY  - Lexington, Mass.
PB  - Lexington Books
KW  - Children as consumers
KW  - United States
KW  - Local
KW  - Youth as consumers
KW  - Television advertising and children
N1  - Includes index; Bibliography : p. 191-205
ER  -