McNeal, James U., <br/><br/>
Children as consumers  insights and implications 
James U. McNeal. 
 - Lexington, Mass.  Lexington Books  c1987. 
 - xvi, 211 p.  ill. 
<br/><br/> Includes index. 
<br/><br/>Bibliography : p. 191-205. 
<br/><br/><label>ISBN: </label>0669130877 (alk. paper) 
<br/><br/><label>LCCN: </label>86045052 //r89 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Children as consumers--United States.<br/>Youth as consumers.<br/>Television advertising and children--United States.
<br/><br/><label>LC Class. No.: </label>HC110.C6  / M39 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8/348