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  <titleInfo>
    <title>Psicología de la actividad comercial</title>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Wirtschaftspsychologie</title>
  </titleInfo>
  <name type="personal">
    <namePart>Benesch, Hellmuth.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
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    </place>
    <place>
      <placeTerm type="text">Madrid</placeTerm>
    </place>
    <publisher>Ediciones Rialp</publisher>
    <dateIssued>1975</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>194 p. ill.</extent>
  </physicalDescription>
  <note type="statement of responsibility">por Hellmuth Benesch; versión española por José María Alvarez de Eulate</note>
  <note>Translation of : Wirtschafts psychologie</note>
  <note>Bibliographical footnotes.</note>
  <subject authority="lcsh">
    <topic>Motivation research Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <classification authority="lcc">HF 5415 .B42918 1966</classification>
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    <recordCreationDate encoding="marc">821207</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527185315.0</recordChangeDate>
    <recordIdentifier source="BIBL">176251</recordIdentifier>
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