Lehmann, Donald R. <br/><br/>
Market research and analysis 
Donald R. Lehmann. 
 - 3rd. ed. 
 - Homewood, Ill.  R. D. Irwin  1988. 
 - xvi, 879 p.  ill. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0256070385 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Problems, exercises, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .L388 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8/3