TY  - BOOK
AU  - Dillon,William R.
AU  - Madden,Thomas J.
AU  - Firtle,Niel H.
TI  - Marketing research in a marketing environment
SN  - 0256079773
AV  - HF5415.2 .D54 1990
U1  - 658.8/3 20
PY  - 1990///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing research
KW  - Local
N1  - Includes bibliographical references and index
ER  -