Dillon, William R. <br/><br/>
Marketing research in a marketing environment 
William R. Dillon, Thomas J. Madden, Neil H. Firtle. 
 - 2nd ed. 
 - Homewood, IL  Irwin  c1990. 
 - xxiv, 853 p.  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256079773 
<br/><br/><label>LCCN: </label>89035710  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .D54 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8/3