00975nam a2200289Ia 4500 176140 BIBL 20160527185305.0 860801s1987 iluaf b 00110 eng 86082275 0256036438 HF5415 .E65 1987 658.8/2 19 658.82 E57p6 Engel, James F. LEMB 2103 Promotional strategy managing the marketing communications process James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. 6th ed. Homewood, Ill. Irwin 1987. xvi, 621 p. ill. (some col.) The Irwin series in marketing Local 178659 Includes bibliographies and index. Marketing Local 131165 Marketing Management. Local 131165 Advertising LEMB 47734 Warshaw, Martin R., Local 187334 Kinnear, Thomas C. 1943- Local 120421 135710 135710 0 0 lc 0 HF_5415_000000000000000__E65_1987 0 mbl 81190 12 12 20 2016-05-27 Midwest 45.01 260993 0 HF5415 .E65 1987 50000002038544 2016-05-27 00:00:00 r:176140 z:NCC:D 6