00861nam a2200265Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085050002200100082001600122100002600138245012700164250001200291260003300303300003400336490004100370504003900411650002100450650003400471650002200505700003100527700003700558176140BIBL20160527185305.0860801s1987    iluaf    b    00110 eng    a 86082275   a02560364380 aHF5415b.E65 19870 a658.8/221910aEngel, James F.2LEMB10aPromotional strategybmanaging the marketing communications processcJames F. Engel, Martin R. Warshaw, Thomas C. Kinnear.  a6th ed.0 aHomewood, Ill.bIrwinc1987.  axvi, 621 p.bill. (some col.) 4aThe Irwin series in marketing2Local  aIncludes bibliographies and index. 0aMarketing2Local 0aMarketingxManagement.2Local 0aAdvertising2LEMB10aWarshaw, Martin R.,2Local10aKinnear, Thomas C.d1943-2Local