Engel, James F. <br/><br/>
Promotional strategy  managing the marketing communications process 
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. 
 - 6th ed. 
 - Homewood, Ill.  Irwin  1987. 
 - xvi, 621 p.  ill. (some col.) 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0256036438 
<br/><br/><label>LCCN: </label>86082275  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management.<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5415  / .E65 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8/2