TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.,Jr
TI  - Strategic marketing
T2  - The Irwin series in marketing
SN  - 0256122121
AV  - HF5415.135 .C72 1987
U1  - 658.8/02 19
PY  - 1987///
CY  - Homewood, Illnois
PB  - Irwin
KW  - Marketing
KW  - Decision making
KW  - Local
KW  - Management
N1  - Includes bibliographical references
ER  -