Cravens, David W. <br/><br/>
Strategic marketing 
David W. Cravens 
 - 2nd ed. 
 - Homewood, Illnois  Irwin  1987. 
 - xvii, 679 p.  ill. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256122121 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8/02