TY  - BOOK
AU  - Cravens,David W.
TI  - Planeación en mercadotecnia para el gerente de ventas
SN  - 0870944193
PY  - 1985///
CY  - México
PB  - CECSA
KW  - Marketing
KW  - Management
KW  - Local
N1  - Translation of : The sales manager's book of marketing planning; Includes bibliographic references and index
ER  -