Cravens, David W. <br/><br/>
Planeación en mercadotecnia para el gerente de ventas 
David W. Cravens. 
 - 1. publicación. 
 - México  CECSA  c1985. 
 - x, 280 p.  ill. 
<br/><br/> Translation of : The sales manager's book of marketing planning. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>0870944193 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.