@book{135699,
	author = {Cravens, David W.},
	title = {Planeación en mercadotecnia para el gerente de ventas},
	publisher = {CECSA},
	year = {c1985.},
	address = {México},
	edition = {1. publicación.},
	note = {Translation of : The sales manager's book of marketing planning.}
}