TY  - BOOK
AU  - Stanton,William J.
TI  - Fundamentos de mercadotecnia
SN  - 0070609438
AV  - HF5415 .S745 1989
U1  - 658.8 
PY  - 1989///
CY  - México
PB  - McGraw Hill
KW  - Marketing
KW  - Local
KW  - Cases studies
N1  - Translation of : Fundamentals of marketing; Includes index
ER  -