00686nam a2200229Ia 4500001000700000003000500007005001700012008004100029010001700070020001500087050002300102082001000125100003100135245010800166250001200274260003300286300001200319500004800331500002000379650002100399650003600420175797BIBL20160527185248.0940301s1989 mx bs 00110 spa afel01000274 a00706094380 aHF5415b.S745 1989 a658.810aStanton, William J.2Local10aFundamentos de mercadotecniacWilliam J. Stanton ; traducción de Armando Sánchez Pérez [y otros]. a4th ed.0 aMéxicobMcGraw Hillc1989. a7329 p. aTranslation of : Fundamentals of marketing. aIncludes index. 0aMarketing2Local 0aMarketingxCases studies2Local