Stanton, William J. <br/><br/>
Fundamentos de mercadotecnia 
William J. Stanton ; traducción de Armando Sánchez Pérez [y otros]. 
 - 4th ed. 
 - México  McGraw Hill  1989. 
 - 7329 p. 
<br/><br/> Translation of : Fundamentals of marketing.  Includes index. 
<br/><br/><label>ISBN: </label>0070609438 
<br/><br/><label>LCCN: </label>fel01000274  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Cases studies
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8