TY  - BOOK
AU  - Schewe,Charles D.
AU  - Smith,Reuben M.
TI  - Mercadotecnia: conceptos y aplicaciones
T2  - McGraw-Hill series in marketing
AV  - HF5415 .S323818 1982
PY  - 1982///
CY  - México
PB  - Libros McGraw-Hill de México
KW  - Marketing
KW  - Local
KW  - Problems, exercises, etc
N1  - Translation of : Marketing; Includes bibliographies and index
ER  -