Schewe, Charles D. <br/><br/>
Mercadotecnia  conceptos y aplicaciones 
Charles D. Schewe, Reuben M. Smith ; traducido por: Hortensia Corona de Contin. 
 - México  Libros McGraw-Hill de México  c1982. 
 - xxiii, 724 p.  ill.  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Translation of : Marketing. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Problems, exercises, etc.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S323818 1982