TY  - BOOK
AU  - Schewe,Charles D.
AU  - Smith,Reuben M.
TI  - Marketing: concepts and applications
T2  - McGraw-Hill series in marketing
PY  - 1983///
CY  - New York
PB  - McGraw-Hill Book Co.
KW  - Marketing
KW  - Local
KW  - Problems, exercises, etc
N1  - Includes bibliographies and index
ER  -