Schewe, Charles D. <br/><br/>
Marketing  concepts and applications 
Charles D. Schewe, Reuben M. Smith 
 - 2d. ed. 
 - New York  McGraw-Hill Book Co.  1983 
 - xx, 715 p.  ill. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Problems, exercises, etc.