@book{135579,
	author = {Matthews, John B.},
	title = {Marketing},
	publisher = {Editorial Hispano Europea},
	year = {1980.},
	series = {Colección E. S. A. D. E.},
	address = {Barcelona},
	edition = {4. ed.},
	note = {Translation of : Marketing : an introductory analysis.}
}