00646nam a2200217Ia 4500001000700000003000500007005001700012008004100029010001200070020001500082050002600097082001000123100004800133245006700181250001300248260003900261300003000300504003100330650003400361700003300395175773BIBL20160527185245.0700928s1984    iluab    b    00010 eng    z8382140  a02560301970 aHF5415.13b.M369 1984  a658.810aMcCarthy, E. Jeromeq(Edmund Jerome)2Local10aBasic marketingba managerial approachcby E. Jerome McCarthy.  a8th. ed.0 aHomewood, Ill.bR. D. Irwinc1984.  axvii, 841 p.bill., maps.  aBibliographical footnotes. 0aMarketingxManagement.2Local10aPerreault, William D.2Local