McCarthy, E. Jerome <br/><br/>
Basic marketing  a managerial approach 
by E. Jerome McCarthy. 
 - 8th. ed. 
 - Homewood, Ill.  R. D. Irwin  1984. 
 - xvii, 841 p.  ill., maps. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>ISBN: </label>0256030197 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8