TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Essentials of marketing
T2  - The Irwin series in marketing
SN  - 0256060096
AV  - HF5415 .M223 1988
U1  - 658.8 19
PY  - 1988///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Local
N1  - Includes indexes; Bibliography : p. 555-567
ER  -