00720nam a2200241Ia 4500001000700000003000500007005001700012008004100029010001200070020001500082050002300097082001400120100004800134245007500182250001300257260003800270300002200308490004100330500002200371504003100393650002100424700003300445175744BIBL20160527185244.0850913s1988    ilua     b    00110 eng    z8782171  a02560600960 aHF5415b.M223 19880 a658.821910aMcCarthy, E. Jeromeq(Edmund Jerome)2Local10aEssentials of marketingcE. Jerome McCarthy, William D. Perreault, Jr.  a4th. ed.0 aHomewood, Ill.bR.D. Irwinc1988.  axvi, 512 p.bill. 4aThe Irwin series in marketing2Local  aIncludes indexes.  aBibliography : p. 555-567. 0aMarketing2Local10aPerreault, William D.2Local