McCarthy, E. Jerome <br/><br/>
Essentials of marketing 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - 4th. ed. 
 - Homewood, Ill.  R.D. Irwin  1988. 
 - xvi, 512 p.  ill. 
 - The Irwin series in marketing .
<br/><br/> Includes indexes. 
<br/><br/>Bibliography : p. 555-567. 
<br/><br/><label>ISBN: </label>0256060096 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M223 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8