@book{135562,
	author = {McCarthy, E. Jerome and Perreault, William D.},
	title = {Essentials of marketing},
	publisher = {R.D. Irwin},
	year = {1988.},
	series = {The Irwin series in marketing},
	address = {Homewood, Ill.},
	edition = {4th. ed.},
	note = {Includes indexes.}
}