TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing
T2  - Prentice Hall series in marketing
SN  - 0137016239
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Local
N1  - Accompanied by Study Guide; Includes bibliographical references and index
ER  -