Kotler, Philip, <br/><br/>
Principles of marketing 
Philip Kotler. 
 - 2nd ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1980. 
 - xxiv, 676 p.  ill. 
 - Prentice Hall series in marketing .
<br/><br/> Accompanied by Study Guide. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137016239 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing