<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00785nam a2200241Ia 4500</leader>
  <controlfield tag="001">175679</controlfield>
  <controlfield tag="003">BIBL</controlfield>
  <controlfield tag="005">20160527185241.0</controlfield>
  <controlfield tag="008">881209s1980    mx            000 0 spa d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9681310241</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">PBR</subfield>
    <subfield code="c">PBR</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">PUXA</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF5415.13</subfield>
    <subfield code="b">.K6418 1980</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Kotler, Philip,</subfield>
    <subfield code="2">LEMB</subfield>
    <subfield code="9">3674</subfield>
  </datafield>
  <datafield tag="240" ind1="1" ind2="0">
    <subfield code="a">Marketing management : analysis, planning, and control.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Direcci&#xF3;n de mercadotecnia</subfield>
    <subfield code="b">an&#xE1;lisis, planeaci&#xF3;n y control</subfield>
    <subfield code="c">Philip Kotler.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2. ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">M&#xE9;xico, D.F.</subfield>
    <subfield code="b">Editorial Diana</subfield>
    <subfield code="c">c1980</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">1101 p.</subfield>
    <subfield code="b">ill.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Translation of : Marketing management : analysis, planning and control.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management.</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">131165</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">135533</subfield>
    <subfield code="d">135533</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">HF_5415_130000000000000__K6418_1980</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">mbl</subfield>
    <subfield code="9">79977</subfield>
    <subfield code="a">12</subfield>
    <subfield code="b">12</subfield>
    <subfield code="c">20</subfield>
    <subfield code="d">2016-05-27</subfield>
    <subfield code="e">Boriken</subfield>
    <subfield code="g">19.00</subfield>
    <subfield code="i">260344</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5415.13 .K6418 1980</subfield>
    <subfield code="p">50000002069028</subfield>
    <subfield code="r">2016-05-27 00:00:00</subfield>
    <subfield code="x">r:175679 </subfield>
    <subfield code="x"> z:NCC:D</subfield>
    <subfield code="y">6</subfield>
  </datafield>
</record>
