00716nam a2200217Ia 4500001000700000003000500007005001700012008004100029020001500070040001300085050002700098100002600125240006000151245008500211250001100296260004300307300001800350500007600368504002000444650003400464175679BIBL20160527185241.0881209s1980    mx            000 0 spa d  a9681310241  aPBRcPBR  aHF5415.13b.K6418 19801 aKotler, Philip,2LEMB10aMarketing management : analysis, planning, and control.10aDirección de mercadotecniabanálisis, planeación y controlcPhilip Kotler.  a2. ed.  aMéxico, D.F.bEditorial Dianacc1980  a1101 p.bill.  aTranslation of : Marketing management : analysis, planning and control.  aIncludes index. 0aMarketingxManagement.2Local