Kotler, Philip, <br/><br/>
Dirección de mercadotecnia  análisis, planeación y control 
Philip Kotler. 
 - 2. ed. 
 - México, D.F.  Editorial Diana  c1980 
 - 1101 p.  ill. 
<br/><br/> Translation of : Marketing management : analysis, planning and control. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9681310241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K6418 1980