Fleming, Malcolm L. Instructional message design principles from the behavioral sciences Malcolm Fleming and W. Howard Levie. - Englewood Cliffs, N.J. Educational Technology Publications 1978. - xvii, 289 p. ill. 25 cm. Includes bibliographies and indexes. ISBN: 0877781044 LCCN: 77026089 //r81 Subjects--Topical Terms: Instructional systems--Design. LC Class. No.: LB1027 / .F584 1978 Dewey Class. No.: 371.3