Kinnear, Thomas C. Principles of marketing Thomas C. Kinnear, Kenneth L. Bernhardt. - Glenview, Ill. Scott, Foresman & Company c1983 - xv, 769 p. col. ill. - Scott, Foresman series in marketing . Includes bibliographies and indexes. ISBN: 0673154866 LCCN: Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .K5227 1983 Dewey Class. No.: 658.8