Kinnear, Thomas C.

Principles of marketing Thomas C. Kinnear, Kenneth L. Bernhardt. - Glenview, Ill. Scott, Foresman & Company c1983 - xv, 769 p. col. ill. - Scott, Foresman series in marketing .

Includes bibliographies and indexes.

0673154866




Marketing

HF5415 / .K5227 1983

658.8