TY  - BOOK
AU  - Howard,John A.
TI  - Administración de mercadotecnia: operativa, estratégica y administración
AV  - HF5415.13 .H6818 1979
U1  - 658.8 
PY  - 1979///
CY  - México
PB  - Editorial Diana
KW  - Marketing
KW  - Management
KW  - Local
N1  - Translation of : Marketing management, operating, strategic, and administrative; Includes index
ER  -