Howard, John A. <br/><br/>
Administración de mercadotecnia  operativa, estratégica y administración 
John A. Howard; traductor : R. Quijano R. 
 - México  Editorial Diana  1979. 
 - 640 p.  illus. 
<br/><br/> Translation of : Marketing management, operating, strategic, and administrative.  Includes index. 
<br/><br/><label>LCCN: </label>pcb00000113 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H6818 1979 
<br/><br/><label>Dewey Class. No.: </label>658.8