00658nam a2200205Ia 4500001000700000003000500007005001700012008004100029010001100070020001500081050002500096100003200121245008800153260003300241300002200274490004300296504005100339650003400390700002800424175575BIBL20160527185230.0901031s1982    nyu      b    00110 eng    z818236  z070048920300aHF5415.13b.G84 198210aGuiltinan, Joseph P.2Local10aMarketing managementbstrategies and programscJoseph P. Guiltinan, Gordon W. Paul.0 aNew YorkbMcGraw-Hillc1982.  axvi, 412 p.bill. 0aMcGraw-Hill series in marketing2Local  aIncludes bibliographical references and index. 0aMarketingxManagement.2Local10aPaul, Gordon W.,2Local