Guiltinan, Joseph P. <br/><br/>
Marketing management  strategies and programs 
Joseph P. Guiltinan, Gordon W. Paul. 
 - New York  McGraw-Hill  1982. 
 - xvi, 412 p.  ill. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .G84 1982